(2-minute insight)


I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion.  

alexander the great

At first glance, the personality style of dominance may sound off-putting. It can conjure up the idea of an overbearing control-freak. This is not the case though. Lets look at the D-Style more in terms of being direct and decisive rather than dominant.

D-Styles are proactive, much preferring to be at the helm rather than a passenger along for the ride. They are troubleshooters, autocratic decision makers and confident in their abilities. D-Styles are goal oriented, always keeping the big picture in mind (even if it does turn out to be world domination!)

* Goal setting and achievement * Recognition and reward * Appreciation for effort * Challenges * Change and growth * Taking action and seeing tangible results * Personal freedom away from governing control

* Natural leaders * Great organisers with good time-management * Determined * Confident * Proactive in a crisis * Works well under pressure * Accepts new challenges without fearing them * Offers innovative ideas * Pragmatic problem solvers

* Can be blunt/seemingly insensitive * Can err on the impatient side, especially if overwhelmed by detail * Can lack compassion or sensitivity * Can often be closed off to detail * Can appear intimidating to some due to their directness * Don’t always readily listen to the opinions of others

MOTIVATING STATEMENT: “You’re in charge”
GREATEST FEAR: Being taken advantage of
MOST LIKELY TO SAY: “I say we take this approach”
LEAST LIKELY TO SAY: “I need more information and a consensus”
THEME SONG: “Eye of the Tiger” by Survivor

D-Styles prefer information to be kept to the bear minimum. They have little time for ‘waffle‘ and copious amounts of detail. They are task focused, logical thinkers and prefer to concern themselves with the what and where as opposed to the details of how and why. D‘s are primarily active business/task focused rather than people focused and have little time for negativity. D‘s are not unsocial creatures but they do like you to get to the point!

FAMOUS D-STYLES: Simon Cowell, Judge Judy, Buzz Lightyear